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The society changing at a rapid pace, so as the luxury industry. The development of digital strategies, changes in consumer preferences and many other external factors is contributing to the evolution of innovation trends in the luxury industry. Unlike the day in the past, luxury industry more relies on the physical stores where aim to provide better shopping experiences for the customers. The industry now combined online shopping and physical stores together with embraced digital innovations such as web3.0, Metaverse and NTFs to satisfy customers’ different shopping habits.
This conference will focus on discussing the main digital strategies and trends of the luxury industry in recent days, bring new concepts to the forefront, challenge existing luxury marketing theories, and offer effective digital marketing strategies. In the context of how the luxury industry responds to climate change and promotes sustainable development. The summit will provide brand owners with a recipe for building their ability to achieve long-term digital transformation while maintaining luxury brand heritage in a digital world to win the global market in 2023 and beyond.
HIGHLIGHTS
- From Surging Recovery to Advance: The Evolving Future of Luxury
- Data Transformation Strategies for Luxury Brands
- The Future of Luxury Industry, Driven by Technology Innovation
- How The Metaverse and Live Shopping Can Drive Luxury Consumer Engagement and Brand Loyalty
- Building Brands Digitally: How Brands Create Closed-loop O2O Shopping Experience for Luxury Consumers
- Attract Luxury Consumers via KOL and Content Marketing on TikTok
- How Virtual and Augmented Reality Platform Boost Luxury Retail Businesses
- NFT Digital Collection Development: How Luxury Automakers Leverage Metaverse Marketing
- Panel Discussion: Opportunities and Challenges of the Luxury Industry in Web 3.0
- Digital and Sustainability Innovations used for the Transformation in Luxury
- Innovative Social Retail Strategies are Helping Luxury Brands Take High-end Service Online
- How Can Luxury Brands Create a Progressive Client Transformation Strategy in Digital Age?
- Case Sharing: How Blockchain is Beckoning Luxury Brands
- The Challenges Travel Retail Industry Needed to Resolve to Catch up with the Updated Customer Shopping Behaviors
- Unlock the Development of Brand Marketing in the Concept of Sustainability
- Present and Solidify Brand DNA Within the Foreign Context: The Localization Marketing
- Explore the Close Relationship between Luxury Second-hand Market and Circular Economy
- To get more information, please click Registration consultation
